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Carl B.F. Williams image

Carl B.F. Williams

Senior Digital Content Strategist

Phone: 407-538-3394

203A Rackley Building
University Park, PA 16801

Department(s)

  • Operations
  • College Communications
  • Dean's Office

Biography

DJ Carl B.F. Williams is a Senior Digital Content Strategist for the College of Education at Penn State. He earned his Bachelor's [LARCH] and Master's [RPTM] degrees from Penn State University. He wrote and published his Recreation Park and Tourism Management graduate thesis on the effects of music's behaviors, attitudes, and perceptions on adults.

 

A passionate alum, Carl has been the Communications Chairperson for the Recreation Parks Tourism Management APG [affiliate program group] since 2021. Appointed by Montgomery County District Attorney [video] Kevin R. Steele, Carl served on the Penn State University Alumni Council and Executive Board under the leadership of Board of Trustee member Steve Wagman from 2016-2019.

 

Professionally, Carl served as an Operations Supervisor for Universal Orlando [video] and worked for Full Sail University, Planet Hollywood International, Polis Institute, and Bisk Education. At Bisk, he was part of several senior leadership marketing teams that managed Columbia Law, Notre Dame, Emory, Villanova, Michigan State, and other higher education websites and digital content initiatives.

 

Carl stays on top of the trends from being a veteran Webby Awards Judge. Since 2013, he has analyzed digital content, navigation, interaction, visuals, functionality, and the online user experience for different target audiences.

 

Carl is also a mixtape disc jockey during his spare time, aka DJ Carl©. He has been a Recording Academy (GRAMMYs) member since 2008. His music DJ mixes are syndicated on Apple, Google, and Amazon podcasts. There are hip-hop and dance music mixes online for your listening pleasure.

 

Finally, working with *NSYNC [video], A Tribe Called Quest, Survivor, Commodores, C&C Music Factory, The Who [video], Bruno Mars, and many other musical artists was a great privilege and honor.

 

EXPERTISE & STRENGTHS:

  • Organic Search Engine Optimization [SEO]
  • Strategy
  • Logistics
  • Enterprise Website Audit
  • Drupal, WordPress, & HTML
  • Data Analysis
  • A/B Testing
  • Content Marketing
  • Content/Competitor Gap Analysis
  • Keyword Research
  • Link Building
  • Multimedia Production - podcast, video, & GIF creation
  • Social Media Optimization (engagement and sharing)
  • Communications
  • Accountability
  • Transparency
  • Respect
  • Empathy
  • Leadership

SOCIAL MEDIA:

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