Brad Hoffman, Alumni Award Winner, Is Transforming Education
UNIVERSITY PARK, Pa.—Brad Hoffman ’99 EK ED has spent his entire professional life teaching. From impressionable elementary school students to entrenched Fortune 500 executives, Hoffman has instructed across the learning spectrum.
Hoffman is currently the Founder and Chief Executive Officer of My Learning Springboard, Inc., which he launched with his wife, Faya Gene Hoffman, in 2009. My Learning Springboard, Inc. is a comprehensive multidisciplinary educational consulting company and learning concierge® service having a transformational impact on the field.
My Learning Springboard helps families and schools construct and manage private teams of experts focused on educational consultation, which includes academic support, enrichment teaching, test preparation, special education advocacy, professional development, teacher mentorship, and curriculum development. The company is growing rapidly with more than 350 educational and related service professionals located in New York City, Washington, DC, Palm Beach County, Florida, and the surrounding metro areas of these locations.
Because of his impact on the field at such a young age, Hoffman has been named an Alumni Achievement Award winner by the Penn State Alumni Association.
"I was truly surprised and deeply honored. To have the recognition of my alma mater for professional excellence is a wonderful joy that I share with my colleagues, family, and friends," Hoffman said.
"I'm grateful to have launched my teaching career from Penn State's College of Education; its core values are the bedrock of my professional practice. It has always been ahead of trend, and this foundation served me well as a springboard to my career. Most importantly, my Penn State experience emphasized the critical importance of being a reflective practitioner, a metacognitively tuned-in educator, a good listener, and a collaborative professional."
Hoffman began his career as an elementary school teacher in Maryland, where he taught in both rural and suburban settings with Frederick County Public Schools and Montgomery County Public Schools. At Somerset Elementary in Chevy Chase, Maryland, Hoffman worked closely with the Somerset Education Foundation, his faculty, the principal of his school, and community stakeholders to fund and implement a strategic Service-Learning curriculum for grades K-5. For this successful curriculum development and implementation, he was appointed a Maryland State Department of Education Service-Learning Fellow.
After seven years in the classroom and completing a master's degree in curriculum and instruction, Hoffman was recruited by Time Inc. in New York City as a Talent Development Specialist charged with conducting needs assessments and designing executive education across the company. During his tenure at Time Inc., Hoffman helped to launch Time Inc. University and to help executives navigate the rapidly changing publishing and media landscape from 2006 to 2011. His responsibilities included organizational development, leadership training, mentorship programs, and employee engagement. Hoffman was also responsible for strategic recruiting and summer internship programs for undergraduate and MBA students interested in consumer marketing and finance careers. Hoffman received two Time Consumer Marketing Achievement Awards related to an India Off-Shoring Test Pilot program and another for Time Customer Service Process Improvement. In addition, his team accepted the Corporate Commitment Award from the Direct Marketing Educational Foundation on behalf of Time Inc.
Simultaneously, Hoffman and his wife were growing My Learning Springboard and, in 2011, New York Magazine named My Learning Springboard "Best Specialty Tutoring Company." This achievement was the tipping point for Hoffman to exit Time Inc. and to begin focusing full time on the growth of his own company.
"Collaborating with families, schools, and related service professionals to achieve success for each student, however that success is defined, gives me great pleasure," Hoffman said.
"As CEO of My Learning Springboard, I love that each day presents new challenges in the ways we differentiate and target our approach to meet the specific learning needs of each student. We get to see our students evolve as learners and become an extended part of their families, which is incredibly gratifying."
--by Andy Elder (June 2014)